Job Description

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.What You'll DoAs a Digital Marketing Co-Op at BCG, you’ll immerse yourself in the dynamic world of digital marketing within a leading global consulting firm. This paid, Boston-based co-op offers a hands-on opportunity to contribute to and learn from BCG’s diverse digital marketing initiatives. You’ll collaborate with talented teams across SEO, Web, UX, CX, Email, Paid Media, and more, gaining exposure to a wide range of digital strategies and tools. In this role, you may:Assist in the creation, maintenance, and publication of web content that resonates with our global audience.Optimize content for search engines to drive traffic and improve our online presence.Contribute to the creation of email campaigns, then dive into performance data to optimize engagement.Work alongside UX and CX teams to deliver designs that elevate the digital experience for our users.Assist in planning, executing, and analyzing paid media campaigns.