Job Description

Duties: Analyze data to identify customer behavior patterns and associated profitability, and leverage data-driven insights to make omni-channel marketing recommendations for cards customers. Identify opportunities to maximize revenue and reduce expenses. Manage end-to-end strategy development projects building consensus across cross-functional stakeholders and implementing recommendations. Design tests to evaluate cards retention and ECM initiatives and assess their effectiveness in incremental profitability. Optimize targeting universe, recommend effective treatments and offers, and forecast and measure performance. Gather operational data from various cross-functional stakeholders and examine past business performances. Identify and analyze data patterns and trends, and provide insights to various decision-making processes, including business planning, process improvement, and solution assessment. Recommend actions for future developments and strategic business opportunities and operational policies. Execute exploratory data analysis, confirmatory data analysis, and qualitative analysis. Translate data into consumer and customer behavioral insights that drive targeting and segmentation strategies, and communicate finding to business partners and senior leaders. Continuously improve operational processes and strategies by exploring and evaluating new data sources, tools, and capabilities. A telecommuting/hybrid work schedule may be permitted within a commutable distance from the worksite, in accordance with Citi policies and protocols.