Job Description

Position SummaryThe US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.The ECM organization is currently seeking a VP, ECM Strategy Analyst to drive analysis of marketing effectiveness. The role primarily involves developing and implementing analytical strategies to drive business growth, optimize operations, and enhance decision-making processes. The ideal candidate will possess a strong background in data analysis, financial services, and a proven track record of developing and monitoring key performance indicators (KPIs).ResponsibilitiesDevelop Analytics Agenda:Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.Develop and Monitor Key Performance Indicators (KPIs):Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.Regularly analyze KPI data to identify trends, patterns, and areas for improvement.Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.