Job Description

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.About the RoleIn this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.What You'll DoPlan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)Contribute and help drive the annual brand planning processSet brand planning calendar, coordinates cross functional activities and planning processes, manages timelines, and ensures timely completion of all deliverablesLead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and other marketing vehicles