Job Description

The Digital Acquisition Ld Analyst is a strategic professional who stays abreast of developments within The personal banking field and contributes to directional product strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.Responsibilities:Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.Manage a marketing budget, agency and Vendor relationships.Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaignsAccountable for achieving campaign and business goalssource and Manage media buying relationships with advertising partners, ad networks and publishersExecute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pagesOptimize creative, messaging and acquisition landing pages to generate business results tied to KPI’sOversee quality assurance in ad copies, landing pages and sitelinks pre and post launchDocument and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis