Job Description

The Segment Marketing Manager is responsible for creating and optimizing the communication strategy for the existing customer journey to drive broader engagement and deepen relationships and reduce churn. Plans, creates and/or produces marketing communications to implement strategies and objectives. Responsible for developing strategy and business cases for the communications needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc Job ResponsibilitiesDevelop and implement marketing plans and business cases for product, service and brand engagement communications.Write marketing copy and support content creation with mid-to-high complexity projects, including quick-turn creative requests.Execute and enhance campaign strategy designed to increase customer engagement and reduce churn.Partner with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partner with Consumer Insights on consumer understanding, and with the product management team on product roadmap with a keen eye for the competitive context.Responsible for identifying and analyzing behaviors of key customer segments within the existing base and develop campaigns, programs or offers to create deeper relationships with T-Mobile.Manage marketing communication and distribution plans to include tracking of results.Prepare presentations for various audiences ranging from peers to executive level.The role requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations leadership to ensure flawless execution and to create one look and feel for T-Mobile products and services.Also responsible for other Duties/Projects as assigned by business management as needed. Education