Job Description

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. Position SummaryReporting to the Director of Product Marketing, the Associate Director of Product Marketing will manage and implement Business-to-Consumer (B2C) marketing campaigns for a portfolio of open programs and general marketing initiatives within Columbia Business School Executive Education (CBSEE). This individual will also oversee our social media platforms to raise brand awareness through content creation, daily maintenance, and performance metrics. ResponsibilitiesDevelop and maintain all marketing assets, lead generation, and lead nurturing campaigns to support a portfolio of Open Enrollment (OE) Programs.Oversee the production and maintenance of content across various mediums, including print and digital assets (e.g., website, collateral), to ensure consistency and increase brand awareness.Drive content production through interviews, articles, videos, and photos, working closely with the Senior Associate Director of Digital Marketing on SEO/SEM.Collaborate with teams within Executive Education to develop and implement strategic campaigns to meet pipeline goals, grow engagement, and establish relationships with senior business decision-makers (HR, L&D, and senior executives), aligned with sales priorities.Work closely with the Learning Solutions team to build strong marketing campaigns.Launch new initiatives and channels to unlock new growth for the business. Regularly measure channel performance and report on how marketing drives key metrics.