Job Description
Housed within Citi’s restructured Media Team, the Global Social Platforms and Partnerships VP is responsible for managing global tools and solutions to support the publishing, measurement, and reporting of social media marketing efforts. This is a critical role, responsible for coordination across multiple internal business and functional partners as well as across several agencies and vendors. It is highly focused on global best practice stewardship and is vital to the support of local and regional social media teams in applying global standards, playbooks, and measurement frameworks. This role is paramount in onboarding new social media tools and/or agency partners. This role supports the SVP Global Social Governance to ensure adherence to Citi controls and processes. Successful candidate will have developed communication and diplomacy skills – to help ensure social management tools are configured and optimized for each Citi team.Responsibilities:Serves as backup to the SVP of Global Social Governance as a protective measure to ensure and maintain business continuity and reinforces Citi’s maker/checker standards.The VP of Global Social Platforms is responsible for managing process and procedures specific to Risk & Controls, for ALL LOBs and across ALL regions within the firm. This includes facilitating the vetting, evaluating, and approving any new Social Media platforms and accounts.
Responsibilities + Skills
Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy. Excellent communication skills both written and presentation.Experience managing multiple external agencies/vendors to consistently and effectively deliver world-class strategies based on consumer insights with measurable results.
Education
Experience
5 - 7 years work experience in social media from a marketing and technology perspective.